Thermo Pro, a newly established industrial supply company, partnered with Hickman Designs to build a complete brand identity from the ground up. With no existing visuals, messaging, or brand structure, Thermo Pro needed a strong, cohesive foundation that would communicate reliability, professionalism, and industry expertise from day one. Hickman Designs developed a full brand system—including logo design, branding guidelines, business cards, and letterhead—to launch Thermo Pro with clarity and confidence.
Objectives
- Create a distinctive new brand identity that positions Thermo Pro as a trusted industrial supplier.
- Develop a versatile logo system suitable for packaging, signage, digital platforms, and printed materials.
- Establish comprehensive branding guidelines to ensure consistency as the company grows.
- Design professional business collateral that reflects the new brand’s visual language.
Brand Strategy & Approach
1. Defining the Brand
Since Thermo Pro was starting from scratch, Hickman Designs began by shaping the brand’s core attributes and personality. Key characteristics included:
- Strength
- Reliability
- Technical expertise
- Customer‑driven service
These foundational traits guided the visual direction and ensured the brand would resonate with industrial buyers and partners.
2. Visual Direction
The visual identity was crafted to feel bold, modern, and industrial. The design system emphasizes:
- Strong geometric forms that convey stability and durability
- A high‑contrast, professional color palette
- Clean, structured typography
- Minimal, functional layouts that support clarity and usability
Logo Design
Concept
With no prior logo or visual references, Hickman Designs created a mark that embodies Thermo Pro’s role as a dependable industrial supplier. The logo blends modern industrial shapes with clean, confident typography to establish a memorable and versatile identity.
Execution
- A scalable icon suitable for packaging, equipment labels, uniforms, and digital use
- A custom wordmark designed for clarity and impact
- Multiple layout variations for flexible application
The final logo system gives Thermo Pro a strong, recognizable presence across all brand touchpoints.
Branding Guidelines
To support consistent growth, Hickman Designs developed a complete brand guideline document outlining:
- Logo usage and spacing
- Color palette with CMYK, RGB, and HEX values
- Typography hierarchy and usage rules
- Photography and graphic style direction
- Clear do’s and don’ts to maintain brand integrity
These guidelines ensure that as Thermo Pro expands, its brand remains unified and professional.
Business Card & Letterhead Design
Business Card
The business card design introduces the new brand with clarity and confidence. Key features include:
- Clean, balanced layout
- Strong typographic hierarchy
- Premium print specifications for a polished, professional feel
Letterhead
The letterhead extends the brand into corporate communication.
- Minimalist, structured layout
- Subtle brand elements for consistency
- Optimized for both digital and print formats
Outcome
The new brand system provided Thermo Pro with:
- A fully realized identity built from the ground up
- A scalable visual system ready for marketing, packaging, signage, and digital use
- A strong, professional presence that supports credibility in the industrial supply market
- A cohesive set of tools that ensure consistent communication as the company grows
Thermo Pro launched with a clear, confident brand built for long‑term success
