A business website should do more than simply exist online. It should tell your story, establish credibility, showcase your services, and most importantly, generate new business. That was the objective when Home Town Window Coverings partnered with Hickman Designs to create a modern, search-optimized website that would serve as a powerful marketing tool for their growing company. Based in Georgetown, Texas, Home Town Window Coverings provides custom blinds, shades, shutters, draperies, and other window treatment solutions throughout Central Texas.
The Challenge
Home Town Window Coverings had built its reputation through decades of experience, exceptional customer service, and quality craftsmanship. However, they needed a website that accurately reflected the professionalism of their business while helping them reach homeowners actively searching for custom window treatments online.
The new website needed to:
- Showcase their extensive product offerings
- Build trust with prospective customers
- Improve visibility in local search results
- Generate consultation requests and phone calls
- Support long-term marketing growth
- Provide a mobile-friendly experience for every visitor
Like many service-based businesses, success depended on creating a website that balanced strong branding with measurable lead generation.
Our Approach
Hickman Designs developed a custom WordPress website designed around the needs of both the client and their customers.
Using the WordPress content management system, we created a scalable platform that allows the business to manage content, expand services, and continue growing its online presence over time. WordPress provides flexibility, ease of use, and a strong foundation for ongoing search engine optimization efforts.
The website’s design focuses on professionalism, simplicity, and conversion. Visitors can quickly understand the company’s services, view available products, and request a consultation without unnecessary clicks or distractions.
Building Trust Through Strategic Design
For local home service businesses, trust is everything.
Throughout the site, we implemented several elements designed to establish credibility and reassure prospective customers that they were working with an experienced and dependable company.
These trust-building features include:
- Family-owned and veteran-owned business messaging
- More than 50 years of industry experience
- Professional product photography and showcases
- Clear contact information
- Easy-to-access consultation requests
- Mobile-friendly navigation
- Strategic calls-to-action throughout the website
- Integration of customer Google Reviews
Google Reviews play a particularly important role in the customer decision-making process. By highlighting authentic customer feedback, visitors can see real experiences from local homeowners, helping build confidence before making an inquiry.
Showcasing Products and Services
The website was designed to function as a digital showroom for Home Town Window Coverings.
Dedicated sections were created to highlight the client’s most popular offerings, including:
- Custom Blinds
- Roller Shades
- Roman Shades
- Honeycomb Shades
- Plantation Shutters
- Draperies
- Valances
- Woven Woods
- Custom Bedding and Decorative Products
These visual galleries help educate customers while showcasing the quality and variety of solutions available.
Driving Growth Through Local SEO
An attractive website is only valuable if customers can find it.
A major component of this project was implementing a local SEO strategy that helps Home Town Window Coverings appear in searches related to window treatments throughout Georgetown and the surrounding Central Texas area.
Our SEO implementation included:
- Optimized page structure
- Location-focused content
- Search-friendly metadata
- Internal linking strategies
- Mobile optimization
- Service area targeting
- Local keyword optimization
The website specifically targets customers throughout Georgetown, Austin, Round Rock, Cedar Park, Leander, Horseshoe Bay, Jarrell, Salado, and Belton.
Google Search Console & Analytics Integration
To support ongoing marketing efforts, the website was connected to both Google Search Console and Google Analytics.
Google Search Console
Search Console provides valuable insight into:
- Search visibility
- Keyword performance
- Indexing status
- Sitemap management
- Technical SEO opportunities
- Google Analytics
Google Analytics helps track:
- Website traffic
- User behavior
- Conversion activity
- Traffic sources
- Geographic audience data
- Marketing effectiveness
These tools provide the data necessary to continually improve website performance and identify opportunities for future growth.
Turning Visitors Into Leads
Every aspect of the website was built with lead generation in mind.
Custom contact forms give potential customers an easy way to request information about specific products and services, while strategically placed calls-to-action encourage visitors to schedule consultations or contact the company directly. Mobile users can call with a single tap, creating a frictionless path from website visitor to customer.
Rather than serving as a simple online brochure, the website functions as an active sales and marketing asset for the business.
The Result
The completed website provides Home Town Window Coverings with a professional digital presence that supports both branding and business development.
The project delivered:
- A custom WordPress website
- Professional branded design
- Mobile-responsive development
- Product galleries and service showcases
- Local SEO implementation
- Google Search Console integration
- Google Analytics integration
- Google Reviews trust-building features
- Contact forms and lead-generation tools
- Service area optimization
Today, the website serves as a powerful foundation for attracting local traffic, building credibility, and converting visitors into qualified leads.
At Hickman Designs, we believe small businesses deserve websites that work as hard as they do. By combining thoughtful design, strategic SEO, analytics integration, and conversion-focused user experiences, we help businesses create online platforms that drive measurable results and long-term growth.
View the finished website: Home Town Window Coverings
