Client Overview: Kork Wine Bar is located on the historic Georgetown Square. It aims to offer a sophisticated yet approachable experience for wine enthusiasts and casual visitors alike. The owners wanted a modern brand identity and a functional, aesthetically pleasing website to attract local patrons and enhance their online presence.

Design Agency: Hickman Designs, a creative agency specializing in brand identity and digital experiences, was tasked with developing Kork Wine Bar’s brand identity, including a new logo design, and designing a responsive website utilizing WordPress CMS.


  1. Brand Identity: Create a distinctive visual identity that reflects Kork Wine Bar’s upscale yet inviting atmosphere.
  2. Website Design: Develop a responsive, user-friendly website that showcases the wine selection, ambiance, and events at Kork.
  3. SEO Integration: Implement SEO best practices to improve online visibility and attract organic traffic.
  4. Branded Interface: Ensure consistent branding across all digital touchpoints, including menus and promotional materials.


Step 1: Discovery and Conceptualization

  • Client Consultation: Understanding Kork Wine Bar’s vision, target audience, and unique selling points.
  • Market Research: Analyzing competitors and identifying design trends in the hospitality industry.

Step 2: Logo Design

  • Creative Exploration: Sketching and digital rendering of logo concepts in Adobe Illustrator.
  • Color and Typography: Selection of colors that evoke sophistication and warmth, paired with elegant typography for the brand name.

Step 3: Branding Package

  • Logo Finalization: Refining chosen logo concept based on client feedback.
  • Brand Style Guide: Creating guidelines for logo usage, color palette, typography, and brand voice.
  • Collateral Design: Developing business cards, menu templates, and signage consistent with the brand identity.

Step 4: Website Development

  • Platform Selection: Choosing WordPress CMS for its flexibility and scalability.
  • Custom Design: Designing a responsive website that integrates the new brand elements seamlessly.
  • Functionality: Incorporating online menu functionality, event listings, reservation system, and social media integration.
  • SEO Optimization: Implementing on-page SEO techniques such as keyword optimization, meta tags, and structured data markup.

Step 5: Launch and Optimization

  • Testing: Conducting thorough testing for usability and responsiveness across devices.
  • Launch Strategy: Planning a coordinated launch to maximize visibility and engagement.
  • Performance Monitoring: Setting up analytics to track visitor behavior and performance metrics post-launch.
  • Continuous Improvement: Iterating based on user feedback and analytics data to enhance user experience and SEO performance.


  • Strong Brand Presence: Kork Wine Bar now has a cohesive brand identity that resonates with its target audience.
  • Increased Online Visibility: SEO efforts have improved organic search rankings, driving more traffic to the website.
  • Positive User Experience: The user-friendly website encourages longer visits and higher engagement rates.
  • Business Growth: Enhanced digital presence has contributed to increased foot traffic and reservations.

Conclusion: Hickman Designs successfully helped Kork Wine Bar establish a strong brand identity and an effective online presence through a meticulously crafted logo and a well-designed WordPress website. By focusing on visual appeal, functionality, and SEO optimization, the project has positioned Kork Wine Bar for sustained growth and success in the competitive hospitality industry.